

"Our partnership with NOW Group is a fundamental expression of our commitment to embedding Social Value into everything we do. By collaborating with an exceptional social enterprise like Loaf Catering to anchor our new Belfast office hub, we aren't just opening a workspace—we are actively dismantling barriers to employment for neurodivergent individuals and people with learning difficulties.
True Social Value is generated when corporate capability meets community purpose, and by combining Deloitte's fundraising and volunteer talent with NOW Group's life-changing training models, we are building a more inclusive economy and creating sustainable futures across Northern Ireland."
Marie Doyle
Senior Partner, Deloitte

“As a responsible business and major local employer, Galgorm Collection is deeply committed to excellence and inclusivity which is firmly embedded within our business. We have built a long-term Strategic Partnership with NOW Group that includes providing a range of job opportunities for their participants across Galgorm Collection, becoming Ireland's first JAM Card Friendly hospitality business and putting their bespoke Loaf Pottery into our supply chain.
We continually strive to exceed customer expectations and offer an unforgettable service across our collection of award-winning, luxury hotels and restaurants and this partnership enables us to deliver this to all guests.”
Tiarnán O'Neill
Group Finance Director Galgorm Collection

"What started as a partnership focused on creating employment opportunities for people with learning difficulties and autism has grown into something much wider. We have seen first-hand the positive difference that inclusion makes, not only for the people joining our teams but for our colleagues, customers and business as a whole.
Building on the success of our employment partnership we are proud to be working with NOW Group towards rolling out the JAM Card across our network. This is an important step in helping us create more accessible and welcoming experiences for customers who may need a little extra time, patience or understanding.
We look forward to continuing to develop our partnership with NOW Group and working together to build a more inclusive society for everyone."
Cora Lyons
HR and HSE Director

“The JAM Card empowers people to travel with greater confidence and independence, while fostering understanding and kindness across the network. Alongside the introduction of the new ‘Ramp Please’ card, it reflects our ongoing commitment to listening to passengers, removing barriers, and creating a transport system where everyone feels welcome and supported.”
Anne Shaw
Chief Executive Officer
National Transport Authority (NTA)

"At A&L Goodbody, we are committed to creating positive social impact through our partnerships and our supply chain. By choosing Loaf Catering for special events at our Dublin and Belfast offices, we receive an excellent service while also supporting meaningful employment and training opportunities for people with disabilities. It is a simple way to make sure the money we would be spending on catering anyway creates a lasting difference in our community."
We are also delighted to be a JAM Card Friendly Business with over 70% of our people trained.
Sinead Smith
Head of Responsible Business

"When we were told about NOW Group we were eager to work with them as we loved their values. We had just moved into our new office and wanted to spend our money intentionally on things we knew had meaning behind them and that would have positive impact.” Loaf Pottery “For Broadlake, it matters where and why we spend our money. We know that every cup of tea now tells the story of Loaf Pottery and its power to change lives, create employment for those who would find it hard to get a stable job. And our story isn’t finished, I know the relationship is a meaningful one and there is still more to do.”
Shelly Browne
Marketing Manager

In one sense deciding to partner with NOW Group’s Loaf Catering for corporate hospitality was an easy sell, because ‘everyone needs a lunch’.
It has been the excellent standard of the food and the professionalism of the service that has made doing business with the social enterprise such a successful collaboration.
But for us in terms of having a social enterprise deliver that food, it means there is a bonus to that delivery because we are able to contribute to the wider community through the efforts of Loaf Catering and the NOW Group.
Sisk chose to work with NOW Group for two reasons – the first was to meet a need for catering with Loaf Catering, and the second was about exploring future possibilities around recruitment. Social Value is important and in Ireland there is no legislation for Social Value so it is a ‘good thing to have’.”
Anthony Burrows
Social Value Manager

At Citi, we are committed to creating positive social impact through our partnerships and our supply chain. By choosing Loaf Catering for special events at our Dublin and Belfast offices, we receive an excellent service while also supporting meaningful employment and training opportunities for people with disabilities. It is a simple way to make sure the money we would be spending on catering anyway creates a lasting difference in our community.
“Citi chose to become JAM Card Friendly because it gives people with a communication barrier a simple and easy way to get their message across. Citi UK has had its staff trained and this has really helped us promote inclusion.”
Peter Holden
Global Head of Enterprise Services at Citi
