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  • Writer's pictureGerry Monaghan

firmus energy become a JAM Card Friendly Organisation

Niall Martindale, firmus energy’s Pricing & Regulations Director and Diane Hill, Director of Business Development at NOW Group

Firmus energy has demonstrated its commitment to customers by taking part in training that will ensure their staff are equipped to provide excellent customer service to people with learning difficulties and communication barriers.

The JAM Card, which stands for ‘Just A Minute’, is a social innovation from NOW Group, an organisation that supports people with learning difficulties and autism into employment. The innovative JAM’s service users said they would like a discreet way of telling people that sometimes they need a little extra time and patience. The JAM Card was created first as a credit card sized card and has recently been developed into an app for smartphones.

Staff from firmus energy have recently undertaken JAM Card awareness training which has provided them with the knowledge they need to ensure that users of the JAM Card feel welcome in their establishment and when our team is in customers’ homes. There are currently over 20,000 Jam Card users and 2,500 people using the app in Northern Ireland.

Diane Hill, Director of Business Development at NOW Group, said “We are delighted to welcome firmus energy to the JAM card family and applaud their commitment to delivering excellent service to all their customers. Originally developed by our participants with learning difficulties and autism, the JAM card is now being used by a wide range of people facing communication barriers including dementia, brain injury and stroke. It is reassuring for customers using the JAM card to know that firmus staff have been trained to recognise that they might sometimes need just a little more time.

Niall Martindale, firmus energy’s Pricing & Regulations Director said, ‘’Corporate Social Responsibility is the cornerstone of our organisational activities and we are delighted to support the NOW Group on the Jam Card initiative. It is an innovative and unique way to make our society in Northern Ireland a more inclusive one. The majority of our staff are customer facing and have undertaken JAM Card training to ensure they are equipped with skills to provide the best possible customer experience, to customers of all abilities.”

Sharleen Winning, firmus energy’s Customer Service Manager commented on the new initiative, “At firmus energy we pride ourselves in delivering the highest standard of customer service, and are delighted to be to be part of the JAM card initiative. Our Customer Service Team speak with customers on a daily basis addressing a vast array of queries with the aim of providing the best possible advice in line with our corporate values. We strongly believe that incorporating the JAM card training will enhance our ability to effectively communicate with vulnerable customers.”

You can find out more about the JAM Card and download the app at and NOW Group at For more information on firmus energy visit

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