NOW Group, Marketing Manager

Mix of office/remote working in line with Hybrid Policy

Schedule & Rate of Pay

37.5 hours per week, £25,000 - £30,000 per year per annum pro rata

Closing date

Mon Jan 31 2022 12:00:00 GMT+0000 (Coordinated Universal Time)

Job Type



22 days annual leave plus 12 statutory days (pro-rata)
Health Cash Plan (on successful completion of probationary period)
Access to confidential Staff Counseling & Financial Advisory Services
Stakeholder Pension Scheme (5% employer contribution)
Bike to Work Scheme
Holiday purchase scheme
Flexible working initiatives
Wellbeing initiatives

Job description

We are currently seeking to recruit a Marketing Manager. The successful candidate will be responsible for developing and delivering an effective marketing and communication strategy in order to raise the profile of NOW Group and associated brands, LOAF, Gauge and JAM, locally and nationally.

1. Responsibility for the development and delivery of an effective marketing and communication strategy across the organisation.
2. Liaising with the Senior Management Team to understand the priorities for each business area to support the organisation’s vision and mission.
3. Create, implement and maintain high-quality content for a range of digital and non-digital channels and a diverse variety of audiences.
4. Focus on maximizing the impact of all marketing, communication and income generation activities to extend our reach and grow our audience across our markets.
5. Work with internal and external stakeholders to ensure marketing and income generation activities are maintained and targets achieved.
6. Provide performance analysis for marketing campaign activities coupled with continual improvement ideas.

If you are interested in this role please send us your CV - Please note that applications will be reviewed as and when received.

We would particularly like to encourage applications from, disabled, Black, Asian and Minority Ethnic candidates, as these groups are currently unrepresented.


Essential Experience:

1. Degree (or equivalent) in a relevant subject and a minimum of 4 years relevant experience in a marketing role OR 6 years’ experience in a marketing role without a relevant degree.

2. In-depth understanding of marketing, communication and digital marketing.

3. Demonstrable experience in developing and implementing successful marketing campaigns including digital marketing activity, and campaign performance measurement.

4. Experience managing a range of social media platforms, including the creation and implementation of social media advertising.

5. Experience using digital analytics tools, including Google Analytics and social media insights.

6. Excellent communication and interpersonal skills, and attention to detail.

7. Excellent organisational, planning and time management skills in order to plan projects and meet deadlines.

8. A focus on delivering results and a willingness to go the extra mile.

9. Ability to deal with internal and external stakeholders at all levels.


1. Chartered Institute of Marketing qualification (or working towards one.)

About us

NOW Group provides a range of services that support people with learning difficulties and autism to realise their full potential and change their lives for the better. Our services focus on supporting people into employment, training, transition and volunteering. We also offer a family service to support new and expectant parents with a learning difficulty or autism.

Our social enterprise businesses and Loaf Catering and Pottery are part of the NOW Group. We run four cafes - Loaf on Grosvenor Road in Belfast which is also headquarters for our corporate catering business, the Bobbin in Belfast City Hall and Loaf at the Ulster American Folk Park in Omagh. Our handcrafted artisan pottery takes shape at the wheel and in the kiln situated in our coffee shop and pizzeria in the scenic County Down village of Crawfordsburn.

All profits from Loaf are reinvested back into the work of the NOW Group. When you buy from Loaf Catering or Pottery, you’re buying great food or a beautiful, individual piece of ceramic art that gives back to society. NOW Group is also the organisation behind the innovative JAM Card that allows people with a communication barrier to ask for ‘just a minute’ of patience. Your purchase helps keep that card free to those who need it.

Gauge Impact is the name of our research and evaluation business that specialises in helping organisations measure and communicate their impact.